"Trad-wife" is short for traditional wife. There has been an increasing trend on social media of millennial and Gen-Z influencers who embrace ultra-traditional gender roles and voluntarily devote themselves to household chores while their husbands works.
Content includes trad-wives happily preparing elaborate meals by hand, having family time with smiling children and curated domestic aesthetics. Popular influencers, like Nara Smith, may not directly argue the merits of the lifestyle for everyone, but frequently go viral for making food from scratch while maintaining a polished appearance. Others, like Estee Williams, are more vocal about traditional values and have tutorials on "How to be a trad-wife".